Sustainable Corporate Celebrations: Going Green Leads to Long-Term Profitability

Sustainable Corporate Celebrations: Going Green Leads to Long-Term Profitability

September 29, 2023

The post-COVID business world paradigm is shifting back towards sustainability. Prior to the COVID shutdown, sustainability was a normalized term that was at the forefront of many Food & Beverage businesses but once COVID hit, survival became the focus, and rightfully so. Today, more and more corporations are discovering that 'going green' isn't just beneficial for the environment, but it also boosts long-term profitability. This article explores the concept of Sustainable Corporate Celebrations, an approach where businesses integrate sustainability into their corporate events and celebrations. The idea stems from a growing recognition that sustainable practices can generate substantial business profits while meeting consumer demand for eco-friendly strategies according to Forbes and Harvard Business Review. From lower costs to improved business value, the advantages of sustainability are manifold. So let's delve deeper into how celebrating sustainability can lead to enduring profitability.

Profitability and Sustainability 

The Green Business Bureau published an article comparing businesses that valued sustainability and those that did not. Business sustainability is not just about preserving the environment, but it also generates significant business value. According to a study conducted by the UN Global Compact and Accenture, 84% of 1,000 surveyed CEOs worldwide believe businesses should take the lead in addressing major global concerns like environmental degradation and poverty. At the time of the study, only 30% of businesses were actively taking on this challenge.

However, those that did engage in sustainability efforts saw considerable benefits. Deutsche Bank's research showed that companies with high Environmental, Social, and Governance (ESG) ratings consistently outperformed the market over medium (5 years) and long-term (5-10 years) periods. This was corroborated by a 2021 Morningstar report, which found that companies with top ESG scores yielded a 33.3% higher return over a year, surpassing the broader US market by over 8%.

Accenture's 2020 study updated these findings, concluding that businesses with high ESG performance had average operating margins that were 3.7 times higher than those with lower ESG scores. These companies outperformed their less sustainable counterparts by 2.6 times. Moreover, companies featured in the Carbon Disclosure Leadership significantly outperformed those in the FTSE Global 500.

Small Changes Add Up 

In the corporate world, parties are not just about fun and games. They are an opportunity to showcase your company's values and commitment to a better future. One great way to do this is by organizing a green-themed party, using eco-friendly plates and dinnerware from VerTerra.

VerTerra Dinnerware, known for its commitment to sustainability, offers a range of eco-friendly alternatives to plastic that are not only good for the planet but also add a touch of elegance and uniqueness to your corporate events. Made from 100 percent renewable resources, their award-winning line of dinnerware is fully biodegradable and BPI-certified compostable.

VerTerra's products are made from fallen palm leaves, creating impressively versatile and stylishly sustainable tableware. The plates and cutlery are non-toxic, contain no added chemicals, and are truly sustainable. They are the perfect choice for those looking to make their corporate events more environmentally friendly.

Choose An Eco-friendly Alternative

The "Green Gala" could be your next corporate party theme, where every aspect of the event, from decor to food, promotes sustainability. The highlight of this party would be VerTerra's eco-friendly dinnerware. With everything from 8-inch round palm leaf plates to 12-inch shallow round palm leaf plates, these products are not just eco-friendly but also add a unique aesthetic to your event.

They are lightweight, durable, and compostable, making them a perfect choice for indoor and outdoor corporate events. Also, they are sleek and stylish, providing a better alternative to plastics and paper plates.

Commitment to a Better Planet

By choosing VerTerra's compostable dinnerware for your corporate parties and events, you are not just opting for a green product. You are aligning your company with a brand that is devoted to creating a better planet. This sends a powerful message to your employees, clients, and partners about your commitment to sustainability.

Incorporating eco-friendly practices into your corporate events is a great way to showcase your company's commitment to sustainability. With VerTerra's eco-friendly plates and dinnerware, you can host a stylish, fun, and environmentally conscious corporate party that leaves a lasting impression and long-term profitability. 

About VerTerra

Established in 2006, our mission/vision transformed the single-use, earth damaging food packaging industry by designing eco-friendly, biodegradable, BPI certified compostable dinnerware and packaging. Our plateware and packaging products are all made from renewable resources such as fallen palm leaves, balsa wood tree trunks, bamboo, sugarcane, and more. To learn more about our product offering visit www.verterra.com.




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